Job Description :
Are you a luxury insider wishing to implement premiumization across a multinational business? Are you a frequent traveller believing in ‘travel in style’? We have a just right role for you with in our Diageo Global Travel team.
About DIAGEO Global Travel
Global Travel (GT) is one of the most dynamic markets in which Diageo operates with over 1.9B consumers traveling internationally per year from every corner of the Earth. We are a diverse, entrepreneurial, and agile business which has recently redefined our ambition and strategy to ensure we emerge stronger from the pandemic to lead Spirits to become the most dynamic and fastest growing category in the sector.
With our market HQ in London we operate across 19 different countries and have over 29 different nationalities amongst our team. Our unique channels include ‘duty free’ sales in travel retail through airport shops, border shops, on-board airplanes, cruises and international ferries.
Global Travel is one of the largest Luxury Markets in the World with an unparalleled level of interaction with High Net Worth and Ultra High Net Worth consumers around the World. It is used by fashion, perfume and cosmetics brands and other categories as a key brand building and commercial channel.
About the Luxury Development Manager
You will be responsible for leading the transformation of Diageo Global Travel APME into a true Luxury business through
- Work with the Head of Luxury, on GT’s Rare Strategy to ensure it is in line with the Asian and Indian shopper needs/expectations
- Drive a Rare strategy by customer: listings, activation, merchandising and sell through
- Implement Rare growth drivers in Global Travel APME inc. point of sale, brand ambassador training, experiential activation ensuring we amplify every product launch to halo and grow our key brands outside of airports stores.
- Roll out the Luxury capability training programme to ensure an uplift in true luxury capability across the entire Diageo Global Travel organisation
To be successful in this role, you will need:
- Strong luxury marketing capability with a superb eye for detail and deep cultural understanding of luxury trends and consumers
- Knows how to create irrational desire for brands through faultless immersive experiences
- Inspires and engages others to deliver breakthroughs and brilliant execution
- Creative problem solving, finding solutions to problems to ensure we achieve our goals
- Excellent story teller and inspire others to beyond the rationale
- Outstanding relationship builder – can engage internal and external stakeholders effortlessly
Working with Us
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
Regular
Primary Location:
Shanghai
Additional Locations :
Job Posting Start Date :
2023-05-17