CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team
We are the engine room of Mattel’s digital media strategy and brand initiatives. The team drives strategy and execution at an EMEA level, setting the rules of play, forging best practice, and supporting the business in our global marketing transformation ambitions. We’re here to constantly raise and set the standards of what great looks like, supporting all our markets to deliver a plan which puts digital first and helps us meet our ambitious growth targets.
The Opportunity
Mattel’s EMEA Marketing team is seeking a Digital Associate - Media (Dolls Brands) who will be a key part of the newly formed Media Planning team, reporting to the Senior Manager Digital Marketing. Focused on driving best in class media strategy, brand planning and innovation. The position will have an active role in shaping the media approach for the EMEA markets across the whole media landscape for our key audiences of Shopper and Kid. To succeed in this role, you will have a passion for digital media, be familiar with the wider media landscape and key platforms as well as having a keen eye for identifying trends and make data lead decisions. A passion for innovation and change is a must!
What Your Impact Will Be:
- Supporting the Senior Digital Manager in delivering the key Brand, Product and Content campaigns for EMEA
- Manage data and interpret performance reports across the whole media landscape.
- Support local markets in making recommendations on where to invest in paid media effectively and efficiently
- Educate and drive best practice with brand teams and local markets
- Help drive the innovation and learning agenda for the region
- Effectively drive change and work cohesively with the Global Brand Teams
- Play a strong part in our relationship with our lead media agency, being the first point of contact in the day-to-day running of the accounts
- Foster strong working relationship with external partners and establishing best practices in digital marketing
- Working closely with digital managers in EMEA markets to support them in delivering their performance objectives
- Supporting the Media Operations team in achieving KPIs
What We’re Looking For:
- 3 + years of relevant experience in Digital
- Degree in Marketing or Business or similar
- Personable, enthusiastic, and confident, able to build good relationships
- Excellent organization and communication, with a strong attention to detail
- Strong ability to multi-task.
- Team player, flexible, pro-active, and self-motivated with the desire to help drive the business forward
Additional Information
What It’s Like to Work Here
We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.
