Job Overview:
The utmost role and responsibility of a reputation manager is to create and maintain a favorable brand image of the company and its products. He/she is in charge of every social media account of the company’s brands and monitors how the brands are engaging with the audience. ORM also handles negative publicity even on review and rating websites.
Job Responsibilities:
- The ORM is responsible for online content, tracking, and analysis of reputation factors and accounts for the successful management of the Brand’s reputation.
- Facilitate problem resolution along with other questions.
- Consistently create an exceptional consumer experience with each contact via inbound / outbound posts/tweets/email.
- Performing an in-depth audit of the information on the world wide web and ensuring the positive reputation of the Brand
- Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc.
- Commenting positively on the most influential/negative forums and comments.
- Specialize in the prevention and repair of “Online Reputation Threats.
- Investigating the facts about the Comments.
- Understand the Level of the threat and analyze and manage Online Identities.
- Discuss and respond and continuously follow up on Plan Strategy and Implementation.
- Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments.
- Manage all review content and take necessary steps to curb inappropriate content
- Track, analyze, and make recommendations to account for new or revised content; optimize for SEO
- Evaluate review and survey data for trends and anomalies
- Coordinate monthly performance reviews and recommendations
- Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, and identify ongoing trends and potential mitigation solutions
- Provide daily, weekly, and quarterly analyses to senior management.
Job Requirements:
- Bachelor's or Master's in Business Management or Mass Communication would be preferred.
- Working knowledge/familiarity with social listening tools
- Hands-on experience with social analytics and BI Tools
- Content development and management expertise are required
- Additional tools like SEO and knowledge of programming will be an added advantage.
- Outstanding command of written English
- A degree in digital marketing, and social media marketing/branding is recommended
Job Type: Full-time
Ability to commute/relocate:
- Islamabad: Reliably commute or planning to relocate before starting work (Required)
