Market Research / Consumer Insight / Brand Insight.
Brand Health tracking/ Brand positioning.
Excellent presentation skill in English.
Consumer Research:
Oversee and Coordinate with Research Agency to make sure that the customized projects, both qualitative and quantitative, are executed to answer the objective/issues or opportunity defined by internal parties [i.e. Marketing, Channel Marketing, and Sales] well with effective timeline & methodology.
Overseeing periodic / on-going tracking study such as Brand Health Tracking, always strive to find new-new and insightful findings, including better methodology or module.
Co-ordinate with internal parties [i.e. Marketing, Channel Marketing, and Sales] to understand their objective/issues or opportunity on hand in order to carry out the ad-hoc project from start to the end, including analyzing on top of the agency recommendation/findings and presenting the findings to the team.
Continuously support internal parities by being able to analyze and combine various source of information such as Nielsen Retail Audit, customized research findings [i.e Brand Health Tracking, U&A study, Segmentation and Brand Positioning], other secondary data to make a meaningful and compelling story-telling of insights to meet brand objectives.
Qualifications:
Degree in business administration, marketing or any related fields.
4+ years professional background in Research techniques/methodologies, both Quantitative and qualitative Research.
Professional background with emphasis on business reporting, insights and analytics, market research, consumer insights, Brand Health Tracking, Usage & Attitude Study, Segmentation, Brand Positioning, Package Test, Product Test, Full-mixed study for NPD launching.
Experienced in alcohol beverage/ FMCG a strong plus.
Strong analytical foundation and skills with the ability to translate data into actionable recommendations.
Presentable, Strong communications skills in English.
Proficient of Nielsen Answer/ The Shop (Dunnhumby).
Job skills required: English, Market Research, Research
