Job Summary
The Integrated Media Director, who reports to the Managing Director, is responsible for managing a portfolio of clients and a team of account managers and executives. They must ensure that their team and scope are competitive and continuously optimized to provide added-value services to clients. The Integrated Media Director also maintains strong relationships with senior managers on the client side and other external parties.
As the primary point of contact for the agency's accounts, the Integrated Media Director coordinates resources needed to service projects, develops strategic operational plans, and balances client expectations with the execution of media campaigns. They work closely with management to contribute to the definition and evolution of products and services offered to clients.
The Integrated Media Director will oversee media planning for clients, with big focus on digital media. Their main task is to ensure the quality of the agency's planning by using the Mx (Media Experience) plan structure, insights, and delivery.
To succeed in this role, the ideal candidate must be a team player who fosters team commitment and possesses outstanding communication capabilities and business acumen.
Mission & Responsibilities
Client portfolio leadership
- Manage and influence senior-level client contacts and maintain positive working relationships on a day-to-day basis
- Advise on all aspects of the campaigns and their deployment to achieve clients' business objectives
- Thoroughly understand the fundamentals of the client’s business
- Participate in pitches
- Liaise with the Local Management to define the negotiations’ strategy
Targets & performance
- Contribute to the definition of strategic recommendations
- Lead media strategy, media planning, and oversee digital campaign execution
- Lead in client’s media buying strategies
- Analyze, control and optimize the relevancy and performance of the service (KPIs client);
- Monitor the media investments per client in cooperation with Management and APAC Regional Investment Lead
- Define and monitor the targets and productivity of the team
- Negotiate with media channels in order to close competitive deals
- Make sure you provide the utmost level of client service
- Interpret digital media strategies into media plans
- Be aware of digital media innovation and share with relevant clients and internally (e.g. new creative formats, new platforms, media firsts, etc).
Team management
- Coach and lead your team
- Plan, drive and conduct team meet-ups
- Nurture skills and career development (training, performance management, etc.)
- Foster change management to improve performances (tools, best practices, methodologies…)
Commercial
- Identify and initiate business development opportunities, creating new areas of client income for Havas Group Vietnam
- Provide timely and accurate billings projections and keep commercial management reports and forecasts updated
Experience
- A bachelor's degree from a four-year college or university in Marketing, Communications, or a related field.
- Proven work experience as a Media Director٫ Media Planner or similar/ comparable role
- Working understanding of different types of media channels
- Demonstrable experience with building effective advertising campaigns
- 7 to 10 years of experience in media planning and buying (for traditional and digital).
- A good understanding of advertising landscape, including both offline and online advertising.
- An excellent understanding of digital media, across both planning, and implementation.
- Experience in managing global or regional clients.
- Experience in team management responsibilities.
Soft skills & Competencies
Skills
- Speaks the client’s language with an ability to engage with them on issues and opportunities beyond current scope.
- Must be able to listen to client’s needs and understand how their needs can be solved with the products and services offered by the Havas Group
- Ability to listen and disaggregate issues
- Highly collaborative with ability to build partnerships, elicit trust and demonstrate a commitment to the success of others
- Strong communication skills - spoken, written and presentation
- Business development and commercial mindset with a proven record of accomplishment of delivering incremental revenue
- Strong understanding of team structures and how to release individual team member potential
- Familiarity with relevant digital tools and systems, and ability to source information for improvement
- Capability to provide real-time insights using appropriate technology and understanding strengths and weaknesses of various digital choices, including recognizing media's role in communications planning.
Behaviours & Attitudes
In keeping with our mission, Havas has a stated goal to deliver the most meaningful client experiences. Our Client Leads play a critical role in ensuring we meet this objective and their behaviours and attitudes are critical determinants of success. In line with our Meaningful Brands study we cluster these as follows:
Personal: High EQ, Presence, Curiosity, Resilience
Collective: Connector, Energiser, Coach, Empathy
Functional: Entrepreneurial, Architect, Visionary, Agility
Values
- Ownership: You think like an owner and expect others to do the same.
- Accountability: You fully commit to the projects, tasks and work streams you’re responsible for.
- Transparency: You are open and transparent in your communication and decision-making. You justify your decisions and speak up if you hold a critical opinion.
- Resilience & Resourcefulness: You are willing to do the good but difficult things in pursuit of the necessary outcomes.
- Ambition: You take every task as an opportunity to learn, improve and grow.
- Open-mindedness: You analyse and reconcile different points of view to inform your decisions.
- Drive for Excellence: You don’t lower the bar for yourself or others – you ask for feedback and evaluate accurately.
