Position Summary
1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)
Role and Responsibilities
1. [Communication strategy setting] Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor and product.
2. [Campaign planning] Drive the creative concept planning of multi-dimensional campaigns that touch various consumer touch points.
3. [Brand strategy development] Provide a specific direction on the strategy for the product or company's overall brand, brand portfolio and naming or the high-level direction for building a unique brand image.
4. [Management of integrated marketing program] Manage to provide the directions such as marketing programs' messages, marketing directions and performance management so that various marketing activities (PR, customer communication materials, events and etc.) can be carried out within a consistent message and a consistent tone and manner.
Skills and Qualifications
- Has broad expertise or unique knowledge, uses skills to contribute to development of company objectives and principles and to achieve goals in creative and effective ways
- Actively solves complicated issues by analyzing situations or data even if it seems like there is no solution
- Acts independently to determine methods and procedures on new or special assignments
- May supervise the activities of others
- Generally requires a minimum 12 years of related experience and a Bachelor's degree, or 10 years and a Master's degree, or a PhD with 7 years experience
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