Sales and Marketing of Construction Equipment such as Mobile/Stationary Mixers, Plate / Roller Compactors, Concreting machines, Light Towers etc.
Must be target oriented, develop long term relations, ability to learn, be a team player to achieve goals and possess good communication skills.
Prospect generation
Understand list of accounts nominated in assigned; Plan cold calls, telemarketing etc; Categories and qualify potential customers; Visit potential customers; Introduce organization and products; Highlight capabilities; Follow-up with high probability prospects; Identify key buying influences and build relationships in order to generate enquiries.
Prospect management
Enter timely and accurate prospect data; Closely follow-up prospects; Update in real-time progress of prospects through various stages of the funnel; Report conversions and non-conversions accurately (Sold, Lost, Deferred, Cancelled) for all prospects in funnel; Coordinate with team manager and other functions to prevent leakages; Escalate any pre-loss of sales on a timely basis to minimise actual loss of sales; Highlight any immediate concerns leading to or causing lost sales / delays in conversion (such as trade-in values, financing etc) in order to ensure conversion of prospects to sales.
Sales conversion process
Understand and comply with sales prospects; Use all relevant sales tools (such as referrals, testimonials, test-drives, sales-kit, product demonstrations & product clinic, to introduce / showcase company / product range, address specifc customer queries, explain specifications and to educate customer on benefits of the model vis-a-vis competition; Understand customer requirement (such as product type, payment mode etc.); Qualify customer; Conduct competitive analysis; Offer customized proposal that demonstrate value to specific fleet segment (SME etc); Follow-up and negotiate terms and conditions for closing sale; Collect & submit documents for invoicing, delivery, registration, insurance, sign-writing, MMN (Muscat Municipality Number) etc; Liaison with C&C; Coordinate with delivery cell and customer in order to close the sale and deliver the vehicles.
Product Management
Monitor competitive specifications and customer needs; Analyse lost-sales; Provide necessary inputs to reporting manager for possible changes in product specifications, variants and prices in order to help increase sales.
Process Compliance and Improvement
Execute process improvement actions as directed; Provide inputs / suggestions on issues that affect customers or team operations; Escalate key issues that need senior-level intervention & improve customer service.
CRM
Understand customer grievances / issues; Escalate issues (where needed) for resolution; Execute corrective actions fro closure; Reassure customers on resolution of complaint; Implement KAM / SME programs as applicable; Exploit these programmes for generating repeat sales in order to retain customers and generate repeat sales.
