H&M Brand is on a journey to again become a truly customer focused company. In line with our Rewind and Fast Forward strategy, we want to achieve clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization.
Region North East Asia is one of the 11 regions within the H&M Group and has its headquarters in Tokyo, Japan. The Region portfolio consists of more than 150 stores across Japan and Korea– with its unique customer trend in fashion.
You contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital channels
You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work
Based on global performance media strategy, drive customer development & profitable sales growth for the region through digital channels. Lead regional performance agency teams day-to-day to steer optimization of budgets and performance execution. In addition, be the speaking partner and lead the regional work to drive growth in owned channels
Your responsibilities will be but not limited to:
Leadership
- Responsible for regional collaboration with the global performance and owned media team and channel experts to be fully immersed in the global strategies
- Responsible for regional agency teams (part of global teams), leading them to deliver according to customer, brand and media guidelines & goals
- Secure cross-functional collaborations with other functions and HO
- Educate and share knowledge and insights with regional and local teams
Digital Media Optimization
- Responsible for driving customer growth, retention and sales for all countries in region for SEM, Social, Affiliate & Display
- Responsible for regional SEO actions and steering of actions required in Sales markets (coordinating with Site team, PR, Content teams)
- Based on global performance media strategy, secure that performance investments are optimized towards profitable sales and acquisition goals cross media channel and country
- Perform quality controls and audits to ensure agency teams are optimizing the channels according to platform best practice
- Own the process and steering of local activities content connected to performance channels
Performance Media Budget & Follow Up
- Responsible for driving the regional part of the global yearly performance budget, revenue and traffic forecasts for the region, in close collaboration with global media team
- Provide data driven input on performance media spend and customer/revenue as part of the total media budget
- Liaise with regional Media Manager, Business Controller and Sales Mgr to set ROI goals for performance channels and give input to global performance media team
- Drive and follow up on performance media budget investments and results for the region
- Marketing, communication or business degree/relevant qualifications – if not, at least 5-7 years of working experience in performance marketing on agency, client or ad partner side
- Great leadership and business judgment skills, preferably from an international environment
- Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display)
- Good understanding of SEO
- Broad digital marketing knowledge and a strategic thinker that understand the total view for growing brands and engaging customers
- High analytical ability
- Structured, organized and efficient
- High level of English and strong in local language, both spoken and written
- Strategic experience of digital channels and their role in customer acquisition & retention
- Operative performance channels experience and knowledge of ad platforms tools and systems
- At least 5-7 years of working experience in above areas
- Have experience from steering complex teams
- Have experience from setting and managing large media budgets
- Meriting with competence within digital/tech
Additional Information
Why H&M?
At H&M we believe it is possible to do what you love, find your space to create and room to grow. A place you can truly belong, be yourself and no limit to where it can take you! We offer you a strong company culture and an open environment where you are empowered, trusted and challenged to explore your own path and write your own story. At H&M we believe it is possible, because together we make it possible.
Want to know more about H&M and our culture? Visit www.career.hm.com/career
We can’t wait to hear from you!
